Linking Policy

Updated: March 11, 2020

In order to avoid misunderstandings regarding the use of RINNAI domain names, brand names, logos and other proprietary information when others link to the RINNAI website, (the "RINNAI Website"), RINNAI has adopted this Rinnai America Corporation Website Linking Policy ("Linking Policy"). By setting up a link to the RINNAI Website, you agree to abide by this Linking Policy.

Use of RINNAI Trademarks

All domain names, brand names, trademarks, service marks, trade names, tag lines and logos (the "Trademarks") used on the RINNAI Website are the property of RINNAI or its licensors. RINNAI grants to the owner(s) of any websites who would like to develop a link between their site and the RINNAI Website (each an "Owner"), a nonexclusive, limited permission ("Permission") to display the Trademarks in conjunction with implementing a link to the Rinnai Website.

Format of Links

Links to the RINNAI Website are permitted only in one of our standard approved forms as specified below. Links in any other form, or any modifications to the Trademarks appearing in the links are not permitted. The Permission does not allow any other use of the Trademarks and is subject to the terms of this Linking Policy.

Links to the RINNAI Website must adhere to the following guidelines:

  • Links to the RINNAI Site may be plain text or approved logos, product images or web banners.
  • The link must "point" to one of the specified URLs listed at the end of this Linking Policy.
  • The entire text and any instance of the approved term(s) throughout the page must be linked.
  • Any and all RINNAI approved logos, product images or web banners throughout the page must be linked.
  • When selected by a user, the link must display the RINNAI Website on full-screen and not within a "frame" on the linking site.


Implementation of the Link

When implementing a link to the RINNAI Website , you may not (a) "frame" or otherwise impose editorial comment, commercial material or any type of identification on (or in proximity to) content displayed on the RINNAI Website ("RINNAI Content"), (b) alter or modify RINNAI Content, (c) "cut and paste" or otherwise reproduce RINNAI Content on your website, (d) imply any association with or relation to RINNAI, (e) imply in any way that any of the RINNAI Content is maintained within your own website, (f) include any false information about RINNAI or its products or services, (g) use the Trademarks or any other words or codes identifying the RINNAI Website in any "metatag" or other information used by search engines or other information location tools to identify and select sites, or (h) incorporate any Prohibited Content in your website.

Generally, "Prohibited Content" includes (without limitation) any of the following types of Content:

  • Content RINNAI believes is abusive, deceptive, pornographic, obscene, defamatory, slanderous, offensive, or otherwise inappropriate.
  • Copyrighted material that is used without the express permission of the owner.
  • Content that violates or encroaches on the rights of others.
  • Content or other material that contains viruses, worms, corrupt files, Trojan horses and other forms of corruptive code or any other content, which may compromise the RINNAI Website.
  • Content that advocates illegal activity.
  • Content that harms minors in any way.
  • Links to any of the above types of content.



If you have a specific question about linking to the RINNAI Website that is not addressed in this Linking Policy, please e-mail us at

Link At Your Own Risk

RINNAI makes no representations or warranties regarding the RINNAI Website or the RINNAI Content, which is provided "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. Additional restrictions and limitations on liability regarding the RINNAI Website and the RINNAI Content are set out at in our <> and apply to all users who access the RINNAI Website, including users who link from their website to the RINNAI Website. Owners who include links to the RINNAI Website on their own sites do so at their own risk. RINNAI is under no obligation to maintain the RINNAI Website, provide or update RINNAI Content or otherwise support your link to the RINNAI Website.

RINNAI shall not be responsible for any loss, damage, liability or expense that may accompany or result from your use of links, domain names, brand names or logos, including but not limited to any computer virus, technical, hardware or software failures of any kind; lost or unavailable network connections; or failed, incomplete, garbled or delayed computer transmissions. The granting of this Permission does not indicate nor should it be construed in any way to represent an endorsement by RINNAI of any materials on a website containing a RINNAI domain name, brand name or logo of any other RINNAI intellectual property.



RINNAI may revoke this Permission immediately if you fail to comply with this Linking Policy or the Terms of Use. In such a case, you agree that RINNAI may either request that you sever your links to the RINNAI Website or that RINNAI may take whatever self-help steps are necessary to sever such links.


Reciprocal Links

If you are a RINNAI dealer, distributor or representative, you may request that RINNAI place a link to your website on the RINNAI Website. To have your website be considered for linking, your website must relate to RINNAI products, contain useful information and be relevant to our customer base as determined by RINNAI, and must not contain Prohibited Content as defined in this Linking Policy. Inclusion of a link to your website is in RINNAI's sole discretion.

To request that RINNAI include a link to your website, log into your account on the Rinnai Partner Portal and add the desired URL to your company profile. A notification will be sent to RINNAI Marketing for review and acceptance prior to placement. We typically respond to such submissions within 4 weeks.


You must receive written permission from RINNAI to link to the RINNAI Website in any other way.