April 29, 2015
Peachtree City, Georgia, April 28, 2015 - Rinnai, the number-one selling brand of tankless water heaters in the United States and Canada, has launched a national television advertising campaign that highlights the benefits of tankless water heaters. The campaign, which is the only television advertising effort for any tankless water heater brand, debuts this week and will run through late Fall. The two 30-second spots, titled “Dinner” and “When You Need It” humorously highlight the challenges families and homeowners face with tank water heaters while presenting Rinnai Tankless Water Heaters as the solution, including an endless supply of hot water and energy savings.
“With so much discussion happening now in the marketplace about tankless water heaters, new Department of Energy regulations and energy-efficiency overall, the timing is perfect to help educate the public about the benefits of our products from both a comfort and energy-savings standpoint,” said Susan Mittelbrun, Vice President of Marketing for Rinnai America.
The ads are running on major cable networks, including CNN, HLN, Fox Sports, HGTV, DIY Network and Fox News. These networks reach key demographics for the brand - well-educated consumers with an interest in improving their lifestyle and energy savings, as well as water heater dealers and installers and commercial audiences.
In addition to the television advertising campaign, Rinnai is the only tankless water heater brand to advertise consistently in the consumer space, including high-profile consumer magazines, such as Architectural Digest, Dwell, Southern Living and others, radio, professional sports sponsorships, digital campaigns and product placements on popular television programs.