E-Tailers for Rinnai

Rinnai eCommerce FAQs

What is Rinnai’s eCommerce Program?

The Rinnai eCommerce Program protects the integrity of the Rinnai brand online by ensuring an optimal consumer experience from purchase to installation, as well as protecting reseller margins on and offline. The program includes the establishment of an Authorized E-Tailer Selection Policy, updated Rinnai Distribution Policy and Rinnai Internet Minimum Advertised Price (IMAP) Policy.


What is a Rinnai Authorized E-Tailer?

Online retailers that meet and acknowledge program criteria and comply with the Rinnai Distribution Policy are eligible to become Rinnai Authorized E-Tailers. Rinnai Authorized E-Tailers are exclusively permitted to sell Rinnai products online. 


What is the Rinnai IMAP policy?

Internet Minimum Advertised Price (IMAP) Policy is designed to protect reseller margins and ensure price parity across sales channels. Rinnai’s IMAP Policy stipulates the lowest price an item is allowed to be advertised at on any distributor’s (wholesaler, retailer) website or in advertising materials. Rinnai’s IMAP Policy covers the advertised price. It is not an agreement on the price at which Rinnai’s E-Tailers sell Rinnai products.


Why does Rinnai have an Authorized E-Tailer Program and IMAP?

Rinnai is committed to continued investments in consumer driven technologies and innovation as well as an exceptional online Rinnai experience. To ensure this, we have established a program to authorize selected e-tailers who meet stringent requirements intended to support and advance the Rinnai brand and its innovative technologies.


How often are Authorized E-Tailers updated and audited and how do I get an up to date list?

Rinnai may, at its own discretion, update the Authorized E-Tailer list at any time. Click to access complete program information, including enrollment guidelines and expectations for Authorized E-Tailers.


What is the term of the Authorized E-Tailer Selection Policy?

The Policy may be modified, extended, suspended, discontinued, or rescinded in whole or in part by notice from Rinnai at any time. Any such notice will describe the nature of any such modification, extension, suspension, discontinuation, or rescission of the Policy. No E-Tailer has the right to rely on the continued existence of the Policy, Rinnai’s enforcement of the Policy, or their continued ability to market and sell Rinnai’s products.


What if an unauthorized E-Tailer requests Rinnai digital assets?

They will be made available to Authorized E-Tailer sites only.


How do I report violations of IMAP or unauthorized E-Tailers that I find selling online?

We’re working hard to ensure that only Authorized E-Tailers are selling Rinnai products online while adhering to IMAP. From time to time there will be violations that we need to address. The best way to report that information is to email Brandon Sheets at bsheets@rinnai.us with:

  • The E-Tailer name
  • A link to their website
  • The advertised selling price (if IMAP related)
  • A screen shot of the issue