Rinnai Back Again As Title Sponsor Of The Rinnai 250
PEACHTREE CITY, Ga. (January 22, 2018) – Rinnai Corporation, manufacturer of the number-one selling brand of tankless gas water heaters in North America, returns as the title sponsor of the Rinnai 250 NASCAR Xfinity Series stock car race.
For the race, being held at Atlanta Motor Speedway Saturday, February 24, 2018, the company has enlisted the help of comedian Larry the Cable Guy to make Rinnai’s presence even stronger. “Larry is going to be the Grand Marshal for this year’s race,” said Mark Buss, Vice President of Marketing. “He’s got such a strong fan base, and he’ll be a huge draw.”
About 500 Rinnai employees will be in attendance along with around 1000 trade customers, including contractors, plumbers and service installers.
Rinnai will host an at-track fan experience featuring giveaways, product displays and a virtual reality experience to showcase its newest product – the Sensei tankless water heater. This latest version of Rinnai’s signature product allows for easier and more flexible installation in more locations and better operational performance. Rinnai’s fan experience will be located in the track’s FanZone, which is located in front of Gate 13, between the Earnhardt and Champion's parking lots, and will be free to all race attendees.
Beyond the Rinnai 250, the company maintains year-round brand presence at Atlanta Motor Speedway. “Our tankless water heaters are used to supply hot water at the facility,” Buss said. “This allows Atlanta Motor Speedway to offer guests an endless supply of hot water while simplifying maintenance between events and reducing utility costs.” Rinnai’s products supply hot water to 84 showers, 20 concession stands and other locations at the track.
Rinnai America Corporation, a subsidiary of Rinnai Corporation in Nagoya, Japan, was established in 1974 and is headquartered in Peachtree City, Ga. Rinnai Corporation manufactures gas appliances including tankless water heaters, a wide range of kitchen appliances and heating and air conditioning units. As the technology leader in its industry, Rinnai is the largest gas appliance manufacturer in Japan and is the number-one selling brand of tankless gas water heaters in the United States and Canada. Annual corporate revenues, including those of its subsidiaries, are in excess of $3.1 billion. With a global perspective to create 21st-century products for the home and business, Rinnai Corporation commits itself to safety and the pursuit of comfortable lifestyles. For more information about Rinnai’s entire product line, visit www.rinnai.us.